We mastered advertising...
...and we'll help you master it too.
MY JOURNEY FROM STRUGGLING TO SUCCESSFUL
Years of struggle to bring in more leads to my family’s wedding photography business had exhausted me. I went to every networking organization and event. I learned how to ask for referrals. And I was even awarded “Member of the Year” from my local chamber of commerce for my contributions and involvement in the community!
So, why wasn’t I selling a ton of wedding packages and booking couples all the time? I had a lot of things wrong and didn’t know it.
By chance, I stumbled upon an online course that taught me about advertising. It changed everything for me. I fell in love with the fact that I could use automation and data to get more leads instead of exhausting so much of my time. And I started to help my colleagues in the wedding industry do the same.
In what seems like the blink of an eye, well over a decade has passed. And I’m still very much in love with helping wedding professionals (like you!) grow. That’s why I created The I Do Society—to make it easier for you to grow your business. No matter where you’re at in your business today.
MARK CHAPMAN, FOUNDER
LACE & GRACE
The premier advertising agency in the wedding industry.
Because our hyper-specific focus is on advertising exclusively for wedding businesses, you’ll get more results, faster than anyone else.
We employ data gathered from thousands of campaigns and millions of advertising dollars to quickly deliver quality leads to your business.
We understand what you need and guide you to make strategic, data-driven decisions.
You’ll receive access to high-quality education and unmatched services that will propel you forward.
MEET OUR SKILLEd & CARING TEam:
In addition to being a featured speaker at Wedding MBA, Better Bridal Group, The Marquee Show, The White Dress Society, and other industry conferences, Mark loves the outdoors.
You can find him soaking up all that mother nature has to offer at his home in the Eastern Sierras—snowboarding, hiking, swimming in cold mountain lakes…then coming home to relax with his partner, Jaime and cat, Magellan.
Lauren has been in the digital marketing space for 15+ years and found her niche working with startups and small businesses. She has a BA in advertising from Pepperdine University and her love for data is realized in the results her ad campaigns produce.
She lives in LA with her boyfriend Jai, their 2 dogs, Frankie & Coorah, and cat, Penguin. Fun Fact: She and Jai are building a ’32 Ford Model A hot rod from the ground up. In 2019 she took an engine class where she learned how to rebuild small block Chevy engines so she could help. (It’s almost done!)
Daniel brings a wealth of experience to the team and he has worked in both the client and agency side of advertising. He has a Bachelor of Science Degree in Marketing from York College in Jamaica, Queens.
He recently relocated to the Dominican Republic where he enjoys live music and the tropical atmosphere.
Devon is passionate about empowering small business owners to make effective data informed decisions in their advertising. With an affinity for storytelling, she pairs proven strategies with the unique aspects of each business, crafting a digital narrative fitting for their mission.
She graduated from the University of Arizona with degrees in Communication and Digital Media Marketing. In her free time, she can be found enjoying the day hammocking, watching trivia shows, or roller skating around town.
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