Privacy Policy

The I Do Society, Inc.
Effective date: November 6, 2026
Last updated: November 6, 2026

This policy explains what information The I Do Society, Inc. ("we," "us," "our") collects, how we use it, who we share it with, and the choices you have. It covers theidosociety.com, our subdomains (including learn.theidosociety.com and courses.theidosociety.com), and any site of ours that links to this policy. It also covers our sales, marketing and events.

If you have questions, email us at hello@theidosociety.com.

1. Information we collect

Information you give us. When you fill out a form, book a call, sign up for an event or webinar, buy a course, chat with us, or contact us, we collect what you enter. That's usually your name, email address, phone number, business name and details, and the message you send. When you buy a course, payments are handled by our third-party payment processors, who receive the payment details needed to complete the transaction. We get confirmation of the purchase (what you bought, the amount, and an order ID). We don't store full card numbers.

Information collected automatically. When you visit our sites, we and our partners collect device and usage information. This includes IP address, browser and device type, operating system, language, referring page, pages viewed, clicks, scrolls and mouse movement, and approximate location based on IP address. We collect this with cookies, pixels and similar tools (see section 4).

Chat. Our website chat may use automated tools to help answer questions. Messages are stored in our customer management system, along with any contact details you share.

Course account information. If you create an account to access a course, we and our course platform process your login credentials (such as your email address and password). We use them only to provide and secure your account. Please don't send other sensitive information through our general forms or chat.

2. How we use your information

We use your information to:

• Answer your questions and follow up on requests
• Run our membership, done-for-you advertising service, courses, events and webinars
• Process purchases and give you access to what you bought
• Send requested service communications and, where permitted and with any required consent, marketing emails or texts (see "Marketing choices" in section 6)
• Measure how our sites and ads perform and improve them
• Show you ads for our services on other platforms (see section 4)
• Keep our sites secure and prevent fraud
• Meet legal obligations

3. Who we share it with

We disclose personal information to the categories of recipients below. California law treats "sharing" for cross-context behavioral advertising separately from a "sale," which can involve money or other valuable consideration. A transfer can be sharing even if no money changes hands.

• Vendors supporting our services, including website and CRM hosting, chat, email and texting (HighLevel / LeadConnector), payment processing, course delivery, analytics and session replay (Hotjar and Microsoft Clarity), and consent management (Consently). Where vendors act as our service providers or processors, their processing is subject to applicable contractual restrictions. Some vendors may also act independently for purposes described in this policy.
• Advertising partners (Meta, Google and TikTok). Through the pixels and tags described in section 4, we disclose online identifiers, device and browsing information, conversion and purchase information, and hashed contact data used for ad matching. We use this to measure our ads and to show ads based on activity across different businesses' websites. This is "sharing" for cross-context behavioral advertising under California law. You can opt out (see section 5).
• Legal and safety reasons, when the law requires it or to protect our rights, users or the public.
• Business transfers, if we're involved in a merger, sale of assets, financing or acquisition.

4. Cookies, pixels and ad platforms

We use the following tools on our sites:

Session replay and heatmaps. Hotjar and Microsoft Clarity can create a replay of how visitors interact with our pages. That includes clicks, scrolls, mouse movement, pages viewed, and device and browser information. This isn't a video recording from your camera. We use these tools to understand how people use our sites and to improve them. They may capture what you type into fields on our pages unless that field is masked. Please don't type sensitive information into our general forms or chat.

You can opt out of Microsoft Clarity through the Digital Advertising Alliance tool at https://optout.aboutads.info/ by selecting Microsoft.

Ad matching and measurement. When you sign up, book a call or buy a course, we may send hashed contact data (for example, a hashed email address or phone number) along with conversion information to Google and Meta so they can match the activity to ads and measure results. Hashing doesn't make this information anonymous.

These tools may set cookies or collect device and usage information. Our use of them is described here. Depending on their role, providers also process information under their own privacy notices and applicable contractual restrictions. Their notices don't replace your choices with us. You can also block or delete cookies in your browser settings, though some site features may not work.

You can opt out of Google Analytics across all sites with Google's browser add-on: https://tools.google.com/dlpage/gaoptout

5. Your Privacy Choices (Do Not Sell or Share)

Do Not Sell or Share My Personal Information. You can opt out of the sale or sharing of your personal information for targeted advertising at any time. Click the privacy choices button, which appears on every page of our sites, and select Do Not Sell or Share. You don't need to create an account or verify your identity to opt out. You can also email hello@theidosociety.com for help applying your choice to information we can associate with you.

What opting out does. When you opt out on our sites, our advertising pixels (Meta, Google Ads and TikTok) stop loading for you on that browser. Google Analytics, Hotjar and Microsoft Clarity keep running so we can measure and improve site use, bookings and purchases. Opting out on the site may not stop every form of data sharing. For example, contact or conversion information that reaches our analytics or ad accounts through other routes may not be covered by the browser setting. If you want us to apply your opt-out to information we hold about you, email hello@theidosociety.com.

Where your choice applies. Your browser choice is shared across theidosociety.com and learn.theidosociety.com. You may need to repeat it on another browser or device, or after clearing your browser storage. You can change your choice any time with the same button.

Global Privacy Control (GPC). If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of sale and sharing, the same as clicking Do Not Sell or Share. You don't need to make a separate request. GPC isn't a request to stop every kind of processing.

Visitors outside the US. If you visit from outside the United States, our banner asks you to Accept all or Reject all. Reject all is designed to stop our non-essential tags, but some analytics may still load. You can change your choice any time with the privacy choices button.

What opting out doesn't do. It doesn't remove all advertising or undo past disclosures. You may still see our ads, including ads based on information collected before your choice. An advertising opt-out is separate from unsubscribing from our emails or texts.

6. Your rights

Depending on where you live (including California and other US states with privacy laws), you may have the right to:

• Know and access the personal information we have about you
• Delete your personal information
• Correct information that's wrong
• Opt out of sale or sharing for targeted advertising (see section 5)
• Not be treated differently for using these rights

How to make a request. Email hello@theidosociety.com with "Privacy Request" in the subject line and tell us which right you want to use.

Verification. For requests to know, delete or correct, we verify your identity by matching details to our records or contacting you at the email or phone number we have on file. We ask only for what we reasonably need to verify you, and we use it only to handle and protect your request. Opt-outs of sale or sharing and GPC signals don't need identity verification or an account. We may ask only for what we need to apply your choice to the right information.

Authorized agents. You can authorize an agent to act for you. For requests that need verification, we may ask for signed permission and confirmation of your identity or the agent's authority, as the law allows. This doesn't apply to a GPC signal.

Timing. For requests to know, delete or correct, we'll confirm we received your request within 10 business days and respond within 45 days. If we need more time, we may extend that once by up to 45 more days, and we'll tell you before the first 45 days are up. We honor opt-out requests as soon as possible and no later than 15 business days after we receive them. If we can't complete a request, we'll explain why, as the law allows.

Exceptions and non-discrimination. Privacy rights have legal exceptions. We won't discriminate or retaliate against you for using them. A deletion request may not remove records we must keep by law or the limited records we need to honor your choices.

Marketing choices. To stop marketing emails, use the unsubscribe link in any email or contact hello@theidosociety.com. We may still send non-marketing messages about purchases, your account or requests you make. Cookie choices don't sign you up for texts, and an advertising opt-out doesn't unsubscribe you from emails or texts.

California direct-marketing disclosures. Where applicable, California residents can ask for information about personal information we disclosed to third parties for those third parties' direct marketing during the prior calendar year, including the categories of information and the recipients' names and contact details. Email hello@theidosociety.com.

7. How long we keep it

We keep personal information only as long as we need it for the purposes in this policy and to meet our legal, tax, accounting and reporting obligations. When we no longer need it, we delete or anonymize it. If that isn't possible right away, such as data in backups, we store it securely and keep it out of use until we can delete it.

8. How we protect it

We use reasonable technical and organizational safeguards to protect your information. No method of transmission or storage is 100% secure, so we can't guarantee absolute security.

9. Children

Our services are for adults running wedding businesses, not for children. We don't knowingly collect personal information from children under 18. If you think a child has given us personal information, contact us at hello@theidosociety.com. We'll look into it and take appropriate steps under applicable law, including deleting it where required.

10. Changes to this policy

We may update this policy from time to time. We'll change the effective date at the top when we do. We'll give additional notice or ask for consent when the law requires it. We review this policy periodically.

11. Contact us

The I Do Society, Inc.
PO Box 7917
Mammoth Lakes, CA 93546
United States
Email: hello@theidosociety.com